Strategic excellence

For a sustainable PBRI

Asst. Prof. Sukjai Charoensuk, PhD

Vice President for Strategy, Special Affairs, and Royal Initiative Projects

Explore our five priorities
Asst. Prof. Sukjai Charoensuk, PhD

From vision to lasting value

PBRI is committed to building a sustainable, high-performing institution through strategic planning, good governance, organizational development, and continuous improvement.

As PBRI strives to become a World-Class University for Primary Care, we aim to strengthen health professions education, advance primary healthcare, and create lasting value for society.

Our strategic priorities

In coordination with national health priorities, the Sufficiency Economy Philosophy (SEP), and the Sustainable Development Goals (SDGs), our key commitments focus on five strategic priorities:

  • Strategic planning

    Strategic Planning for Sustainable Impact

    Integrate sustainability into institutional strategies, operational plans, budgets, and performance indicators.

    Establish clear priorities, measurable targets, and accountability mechanisms across education, research and innovation, health services, community engagement, and organizational management.

  • Good governance

    Organizational Excellence and Good Governance

    Strengthen leadership, transparency, accountability, and evidence-informed decision-making.

    Foster a culture of integrity, collaboration, innovation, and continuous improvement to enhance institutional effectiveness and public trust.

  • Resource stewardship

    Resource Optimization and Financial Sustainability

    Ensure the responsible and efficient use of financial, human, physical, and digital resources.

    Promote strategic investment, energy efficiency, resource sharing, and digital innovation to maximize long-term institutional value.

  • Learning organization

    Organizational Development and a Culture of Learning

    Empower leaders and personnel through professional development, knowledge management, and cross-functional collaboration.

    Build an adaptive and learning-oriented organization capable of responding to change and continuously improving performance.

  • Performance & innovation

    Performance Measurement, Innovation, and Global Benchmarking

    Establish robust systems for monitoring, evaluating, and communicating institutional sustainability performance.

    Use reliable data, stakeholder engagement, international benchmarking, and relevant SDG indicators and sustainability frameworks to measure impact and guide evidence-based improvement.

Looking ahead

Sustainability as an Institutional Commitment

Sustainable institutional excellence requires effective implementation, responsible leadership, and measurable results.

PBRI will embed sustainability into its organizational culture and everyday operations, ensuring that strategic vision translates into meaningful outcomes for students, personnel, partners, and communities.

Asst. Prof. Sukjai Charoensuk, PhD

Vice President for Strategy, Special Affairs, and Royal Initiative Projects