Message from the President

Vision & Leadership

PBRI Health and Well-being Campus Policy 2030

“PBRI: A Health-Promoting University for Sustainable Health and Well-being.”

Prof. Vichai Tienthavorn, MD, MPA, PhDPresident, Praboromarajchanok Institute (PBRI)

Read the President’s Message
Prof. Vichai Tienthavorn, President of Praboromarajchanok Institute

Vision for 2030

Dear Students, Colleagues, and Friends of PBRI,

Praboromarajchanok Institute (PBRI), under Thailand’s Ministry of Public Health, is committed to becoming a World-Class University for Primary Care and a model Health-Promoting University that places health, safety, well-being, and sustainability at the heart of its mission.

Sustainability extends beyond environmental protection. It requires investment in people, quality education, research and innovation, disease prevention, health equity, and resilient primary healthcare systems.

Our guiding lights are the Sufficiency Economy Philosophy (SEP), championed by the late King Rama IX, and the United Nations Sustainable Development Goals (SDGs), particularly SDGs 3, 4, 5, 10, and 17.

Our vision is aligned with Thailand’s National Economic and Social Development Plan, the PBRI Strategic Development Plan 2025–2029, and the ASEAN University Network–Health Promotion Network (AUN-HPN). We integrate health and sustainability into institutional policies, campus life, and organizational culture.

Our Commitments

Our commitment is driven by:

Role Model Campus

Leading by PBRI Model

We will encourage healthy lifestyles and prevent non-communicable diseases (NCDs), tobacco use, and harmful alcohol consumption. We will create green, safe, healthy, and sustainable campuses.

Change Agents

Empowering People and Transforming Communities

We will empower students, faculty, staff, and graduates to become change agents for sustainable health and community development through primary care education, interdisciplinary research, innovation, and community-based learning.

Continual Improvement

Advancing Sustainable Primary Care

We will pursue continuous improvement through evidence-informed decision-making, measurable outcomes, innovation, collaboration, and responsible resource management.

A Healthier Future

PBRI will continue to transform its guiding principle, “Wisdom for Community,” into action—integrating health promotion, education, research, innovation, and service to build a healthier university, stronger communities, and a more equitable and resilient society.

I extend my sincere appreciation to all PBRI leaders, faculty members, staff, students, alumni, partners, and friends for your dedication and collaboration. Together, we are building not only a sustainable university, but also a healthier future for generations to come.

PBRI — Wisdom for Community. Excellence in Primary Care. Sustainability for All.

Prof. Vichai Tienthavorn, MD, MPA, PhDPresident, Praboromarajchanok Institute (PBRI)
The President and participants learning together during a community activity
The President viewing an innovation exhibit with colleagues
The President speaking with participants at a healthcare facility
The President speaking during an institutional leadership meeting